In addition to national advertising efforts, Align® Technology also provides orthodontists with practice marketing materials to support consumer conversion along every step of the patient’s buying journey.
Watch this step-by-step video to learn how you can access marketing resources on the Invisalign marketing site (including customizable brochures, scripts, videos, TV spots, etc.) and fully leverage the Invisalign brand to benefit your practice!
Standard pre-printed marketing materials are also available to order in the Invisalign Store.
Align Technology has not only been driving new consumers to Invisalign offices through national marketing efforts, but it’s also been working to help you turn more consumers into patients once they are at your office.
The guide below provides a detailed recommended consumer marketing materials for each part of the consumer journey including:
Consumers who reported they did not start Invisalign treatment after their scheduled consult mentioned financial concerns as their chief concern. Thus, Align Technology is simplifying the payment process with special financing by LendingPoint.
Download the LendingPoint brochure or contact your Invisalign Representative to learn more and see if it’s a good option for your practice.
Align Technology has opened its 2019 Research Award Program to support clinical and scientific dental research in universities across the globe. This year, up to $300,000 will be awarded to university faculty for scientific and technological research initiatives to advance patient care in the fields of orthodontics and dentistry.